2012 Technology Alert

Our intention is to highlight what we believe are two key items sport digital media outlets should all be aware during 2012. The first focus is on Security and how risks should not be underestimated in light of the latest happenings. The second focus is about the EU cookie law which is becoming active as a start in UK in May.

We hope you will find this useful and we encourage you to provide us with feedback about it.

The 2012 Security Alert

2012 will be an incredible year for sport with a number of high-profile events taking place, on top of an already exciting season lineup. Global sporting events gain huge media attention, as they attract millions of fans worldwide. With extensive media coverage come issues with media security.

Hackers use sports events as a challenge to build a reputation for themselves. This behavior is nothing new. More recently, we have seen hackers become more creative, intrusive, competitive and more effective. Hacker groups are able to successfully attack any website, with seeming impunity.

Given such groups’ successes, it’s becoming increasingly difficult for content owners to protect their sites and media from such attacks. The sport digital media market has already experienced this phenomenon. We are cautioning clients that there is a high risk of attacks during this year’s live events, as audience numbers reach new heights.

At deltatre, we have put in place an internal process to review all of our security policies and best practices. We encourage our clients to increase levels of awareness globally and work with us to strengthen the security around our solution, keeping in mind that minimising risk in this area requires focus, not only on applications, systems, and procedures,but people as well.


The EU Cookie Law

The EU Cookie Law is a new piece of privacy legislation that requires websites to obtain explicit consent from visitors to store or retrieve any information on a computer or any other web connected device, like a smartphone or tablet.

The law has been designed to protect online privacy, by making consumers aware of how information about them is collected by websites, and enables them to choose whether or not they want to allow this to happen.

This legislation began as an EU Directive that came into force on May 26th 2011. It applies to all EU countries.

Not everyone is aware that the directive has already become law in the UK. The Information Commissioners’ Office (ICO), the UK regulator, gave everybody a year’s ‘grace period’ before they start enforcing the law. This grace period expires on May 26th 2012.

From that date, not being compliant, or visibly working towards compliance, can generate an enforcement action, which can include a fine of up to half a million pounds.

The ICO has produced guidelines for website owners who want to become compliant. The document details that website owners must:

Audit their website to find out what cookies are used
Find out what these cookies are used for, and which ones you need to obtain consent for (there are some exemptions for strict necessity – i.e. commerce chart checkout process etc…)
Identify how to obtain consent from their visitors to set cookies on their Internet device.
The law makes it clear that online content owners will be held accountable if they do not comply with the new legislation. If a deltatreclient has any business that operates in the UK, we would like to support them in achieving the right level of compliance.

deltatre is proactively studying the matter and reviewing how the market is reacting to it, as well as designing a solution that would enable our client to comply with the law, with minimal effort required.

We are focusing deltatre’s efforts on providing a consulting and operational solution which includes:

Assessment of internal cookies
Assessment of core third-party cookies (who have a direct relationship with the client)
Assessment of external cookies (Adserving, analytics, social widgets etc).
Definition of a solution for all three cases.
Creation of a front-end consent solution
Definition of how the website works when clients deny the use of cookies

We know that our clients are only using cookies to provide a better user experience for their audiences. We will optimise our solution so that the vast majority of users will be keen adopting it.

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