News & Blog

Blog, News and Articles

April 9, 2013

deltatre and Prime Focus Technologies announce partnership agreement

by Press Office

Global digital media and technology firm deltatre and Prime Focus Technologies (PFT), the technology arm of media and entertainment industry services leader Prime Focus, have engaged in a partnership agreement after successfully delivering their first joint project in India, the launch of starsports.com.

PFT’s award winning CLEAR Hybrid Cloud technology platform and digital content services can now be integrated with deltatre’s digital media technologies including their market leading CMS, Forge, and world renowned data integrated video application, Diva.

Says Ramki Sankaranarayanan, Founder, President and CEO, Prime Focus Technologies, “Our customers have been urging us to develop a solution that effectively addresses their need for Over The Top (OTT) platforms and an enhanced consumer experience. We are thrilled to join hands with deltatre to offer our customers a solution that will allow direct consumer outreach and enhanced viewer experience. In this area we are targeting a business of Rs. 100 crore in the next three years”.

PFT and deltatre have shared local human resources to ensure both teams understand the technologies and have the expertise across the relevant platforms, allowing the best possible coordinated solutions for clients.

“This new partnership with PFT and our successful Starsports project marks our entry in to the Indian market. By working so closely together, our companies benefit from sharing international experiences and knowledge while providing local manpower and expertise to our clients,” says Paul Bristow, CCO, deltatre. “The strategic partnership will mean we can offer more clients engaging digital content solutions through personalization and interactivity.”

The working relationship between the two media companies will provide clients with the most innovative digital solutions using an efficient global workflow at competitive local rates.

 

About Prime Focus Technologies

Prime Focus Technologies (PFT) is the technology arm of Prime Focus, the global leader in media and entertainment industry services. PFT brings together a unique blend of Media and IT skills backed by a deep understanding of the global media and entertainment industry.

CLEAR™, our award-winning Hybrid Cloud technology enabled enterprise digitization platform and digital content services help broadcasters, studios, advertisers, sports bodies, news agencies, the government and service providers drive creative enablement, enhance ecosystem efficiencies & sustainability, reduce cost and realize new monetization opportunities.

PFT works with major content owners like News Corporation-owned STAR TV, EROS International, SONY Music, Viacom 18, SONY MSM, BCCI (Board of Control for Cricket in India), IPL (Indian Premiere League), Hindustan Unilever Limited, The Associated Press, A & E TV Network, Netflix, Schawk! and WPP.

Prime Focus’ worldwide network of studios and WorldSourcing® model supported by a Global Digital Pipeline allows PFT to offer customers transformational solutions that help them manage their business of content better.

Prime Focus is listed on the NSE and BSE in India and AIM of LSE in the UK.