The European Tour is set to launch a new digital channel for golf fans, European Tour TV (ETTV), through its website europeantour.com. Launching this month, the service will be provided by deltatre using Microsoft Corp.’s Windows Azure Media Services.
The European Tour’s digital media services provider, deltatre, will initially deliver VOD streamed archive content using their video platform, Diva, and transcoding and storage will be managed through an agreement with Microsoft to use Windows Azure Media Services.
The channel will launch with the most compelling highlights from The European Tour and The Ryder Cup over the last ten years, which will grow into a library of over 500 hours of content. In the second half of 2013 live streaming of tournament coverage in territories that currently do not benefit from any local television distribution will also be made available. The ETTV service will sit behind the European Tour’s free fan registration section (My European Tour) and will provide daily, curated playlists.
The launch of European Tour TV is a landmark development for The European Tour’s global coverage, enabling golf fans anywhere in the world to watch The European Tour along with highlights of the Challenge Tour, Senior Tour and Ryder Cup. ETTV will be a 24×7 online golf channel available in every territory across the entire planet.
“Meeting the expectations of our global fan base is extremely important and we wanted to find a mechanism to deliver our tournament highlights and extensive archive directly to our consumers,” says Mark Lichtenhein, the European Tour’s Head of Television, Digital Media and Technology. “We also wanted to ensure that everyone in the world is able to access European Tour video content and using the Windows Azure platform to enable us to reach fans beyond our regular broadcast footprint”.
About The European Tour
The European Tour is committed to celebrating the game of golf from the origins of the professional game, building a proud history of achievement, sportsmanship and integrity as well as showcasing our diverse global talent and rich landscapes. The European Tour’s innovative approach enables us to embrace the world, combining championships of tradition with new tournaments in the cities and countries of the future. The European Tour International Schedule, which from 2009 has incorporated The Race to Dubai, is a thriving global brand which, in 2013, features 45 tournaments spread across all five continents of the world; the European Challenge Tour focuses on the up and coming players of the future; while the European Senior Tour provides a new start for champions celebrating their 50th birthday. The European Tour’s corporate identity features the iconic silhouette image of six-time Open Champion Harry Vardon who gives his name to The Harry Vardon Trophy, presented to the player who is crowned European Tour Number One and winner of The Race to Dubai at the end of the season.