At a press conference that took place today at the Wentworth Club, deltatre and The European Tour marked the launch of a new digital golf channel, European Tour TV .
European Tour TV, the most recent venture between deltatre and The European Tour, provides golf fans from around the world an innovative platform on which to watch live play as well as legendary moments in golf’s history. The European Tour TV’s content is powered by Diva, deltatre’s advanced video player offering navigational tools and illustrated timeline for fans to quickly find and replay significant moments in a tournament.
Paul Bristow, Chief Commercial Officer at deltatre, explains, “The European Tour shares deltatre’s commitment to providing golf fans the most complete, interactive experience possible whether following live play or re-living some of the greatest moments in golf history. That mutual goal, along with deltatre’s longstanding relationship with Microsoft, drove the three organisations to bring European Tour golf to the global audience in a whole new way.”
By broadening the accessibility of golf video content and coverage, this unique digital channel represents a great step towards engaging audiences, particularly in markets where golf has limited television distribution.
Mark Lichtenhein, the European Tour’s Head of Television, Digital Media and Technology concludes, “Meeting the expectations of our global fan base is extremely important and we wanted to find a mechanism to deliver our tournament highlights and extensive archive directly to our consumers.”
The relationship between deltatre and The European Tour Group began in 2009 with the design, build and management of the europeantour.com website and has since evolved to include the provision of graphic design services, collaboration on live scoring data feeds, the build and management the Tour’s iPhone application and more recently the launch of a European Tour Live Blogging tool.