Timed to coincide with two of the largest events in the cricket calendar, the ICC Champions Trophy and the Ashes Series, deltatre is redefining the way fans watch cricket with the launch of Diva Cricket, the latest instalment of its revolutionary video player designed specifically for the sport.
Diva Cricket serves as an enhanced DVR-type player and includes a rich level of statistics and editorial content tailored to cricket fans. Built on deltatre’s market leading video asset processing system, FastForward, the innovative functionality of Diva Cricket is available on the web as well as iOS and Android platforms for tablet and smartphone, and has already been integrated into the digital offerings of leading broadcasters, such as Sky Sports and STAR Sports.
Key features of Diva Cricket include:
• Illustrated Timeline Navigation: Live and on-demand video streams will be equipped with editorial timeline markers to signify key moments in play for easy navigation,
• Related In-Screen Video: Users can find and watch related, video-on-demand clips in-screen without interruption to live play streams,
• Live Scorecard & Game Statistics: Live results and an interactive scoreboard mean that viewers won’t miss any key incidents, while in-depth player and team statistics including pitch map infographics and player wagon wheels allow users to evaluate game performance as it evolves,
• Editorial Tools: Built-in commentary and social media integration allow users to share their experience.
Commenting on the extension of Diva to cricket, Paul Bristow, Chief Commercial Officer at deltatre, said, “Few sports possess the wealth of statistical data that cricket does. Therefore, it was natural to bring Diva’s elegant data and video synchronisation capabilities to create an immersive experience for the hundreds of millions of cricket fans worldwide.”
The development of Diva Cricket follows the overwhelming success of the larger Diva product line that has been used by ten of the world’s top rights holders in their coverage of major sporting events. In addition to Diva Cricket, the complete Diva portfolio includes: Diva Football, Diva Rugby, Diva Multisport, Diva Core, for general sport and non-sport specific feeds, and Diva SDK, designed to integrate into existing rights holders’ video platforms.