deltatre announced today an agreement for the provision of graphic and data services for use in the production and distribution of the Premier League’s international programming. The agreement for the 2013/14, 2014/15 and 2015/16 seasons with Premier League Productions, a division of IMG Production, marks a major win for deltatre .
The scope of the work includes the design, rendering and delivery of High Definition graphics for the 24 hour, seven day a week content service offering made available to Premier League broadcast licensees in 212 territories worldwide. In addition to providing live match graphics for 380 Barclays Premier League fixtures, deltatre is also enhancing studio based programming with highly functional, visually-stunning broadcast and augmented reality graphics as well as a data rich touchscreen for use by on-air talent.
At the heart of the graphics solution is deltatre’s proprietary graphic platform, Magma. Via an intuitive, user-friendly interface, operators instantly generate editorially enriching visuals by populating new, pre-designed graphic templates with manually entered data or automated feeds provided by official Premier League data partner Opta. Graphics can then either be played out directly to air via the Magma Play-out application or pushed to a rendering queue. Magma’s cloud-based functionality allows multiple production operators to create and send graphics remotely to a single rendering queue for delivery to a post-production editing platform.
In addition to on-screen graphics, deltatre is also providing auxiliary services for Premier League Productions’ international broadcast feeds including a Commentator Information Service. deltatre’s web-based CIS is driven by data fed from Magma and provides global commentators covering Premier League matches with live statistics for each game.
deltatre’s Commercial Director, Jim Irving, notes: “deltatre has a long pedigree of working with the world’s pre-eminent broadcasters to immerse audiences in live sports action. With arguably the most exciting league here in our backyard, we are delighted to be collaborating with Premier League Production to enrich broadcasts for global audiences.”
Sam Leadsom, Executive Producer, Premier League Productions, said: ”We are delighted to be working with deltatre who have impressed us with their work and we look forward to working with them over the next three years and enhancing the Premier League product for international broadcasters.”
The agreement with Premier League Productions builds upon the extensive list of clients for whom deltatre has provided digital and graphic services for football including BBC Sport and Sky Sports. IMG Production is the production division of IMG Worldwide, the global sports, fashion and media company.