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September 26, 2013

deltatre at Sports Marketing 360 in London

by Carlo De Marchis

London September 19th we were at the SportBusiness event “Sports Marketing 360” a one-day event held at the BT Centre.

400 people gather to discuss various matters around Sports Marketing and how the various disruptions happening in the business are impacting brands, rights holders and rights owners.

Sports Marketing 360

We were directly involved in the panel Maximising the Second Screen Opportunity. The second screen has become an essential part of the sports viewing experience, creating significant interactive inventory for advertisers and sponsors. But who owns the space and how can brands more effectively activate in it?

Speakers:

• Moderator: David Stubley, Director, Kameleon
• Ellen Marzell, Director, Media Effectiveness & Partners, Nokia
• Carlo De Marchis, Chief Product Officer, deltatre
• Simon Kanter, Editorial Director, Haymarket Network

We were also able to demonstrate our Diva to Second Screen to In-App stadium concept live from the iPad. The same we use at the IBC at the Civolution stand the week before.



About the author

Carlo De Marchis
Chief Product & Marketing Officer

Carlo De Marchis aka cdm is the Group Chief Product & Marketing Officer, responsible for Strategic Product and Technical guidance, active in Business Development and Strategic Clients sponsor.

Innovator, challenger, visionary, curious, passionate, assertive, early-adopter.

Known for his fanatical user-perspective attention to the quality and usability of what deltatre delivers to clients and end-users. He has started to work for deltatre in 1988 and has participated to every step of its impressive growth. An early adopter of the web, since 1994, he is now driving the company efforts around social media and multi-platform digital solutions introducing the Holistic User Experience concept.

Has experienced the highest level sport events worldwide under different point of views and has lately been focusing on the deltatre’s Olympic efforts.

He lately focused on achieving wider business culture attending an Executive MBA and various other higher education opportunities with HBS and FIU.

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