London September 19th we were at the SportBusiness event “Sports Marketing 360” a one-day event held at the BT Centre.
400 people gather to discuss various matters around Sports Marketing and how the various disruptions happening in the business are impacting brands, rights holders and rights owners.
We were directly involved in the panel Maximising the Second Screen Opportunity. The second screen has become an essential part of the sports viewing experience, creating significant interactive inventory for advertisers and sponsors. But who owns the space and how can brands more effectively activate in it?
• Moderator: David Stubley, Director, Kameleon
• Ellen Marzell, Director, Media Effectiveness & Partners, Nokia
• Carlo De Marchis, Chief Product Officer, deltatre
• Simon Kanter, Editorial Director, Haymarket Network
We were also able to demonstrate our Diva to Second Screen to In-App stadium concept live from the iPad. The same we use at the IBC at the Civolution stand the week before.