deltatre Expands into The Middle East Market Delivering Immersive Sports Experience for Saudi Telecom Company is the new Sports Mall Portal for Saudi Telecom Company (STC) launched in a collaboration between end-to-end solution provider Intigral and sport digital and broadcast services market leader deltatre. STC’s website, currently up and running, offers a cutting-edge combination of a captivating experience and compelling digital media content for sport fans. deltatre’s content management system Forge currently combines with Intigral’s digital content services for a comprehensive delivery of STC’s solution.

deltatre’s solution is built on a multisport architecture of two dedicated channels, one for Motorsports and one for Football. User Experience is enriched with extensive sports editorial production, statistics, results and live results. The backend logic in by deltatre operates via an automated news association, collecting and integrating editorial data from different providers working in Motorsport and Football domains. The cross-platforms website is also available on feature phones, largely in use in the territory, to grant a broader mobile experience to all audiences in Asia.

“Intigral is constantly looking for the latest technological innovations in order to provide fans with the best sports experience possible” said Ismaeel Makdisi, CEO at Intigral. deltatre has proved to be reliable and valuable in the delivery of cutting-edge digital projects and we are delighted to have strengthened our collaboration through another challenging project”.

As it was reported in February 2013, deltatre’s first collaboration with Intigral – providing digital coverage for the Saudi League games – has expanded into the launch of for a complete fan experience.

“We feel a great sense of pride when partners want to continue a business relationship as this proves that our services have really added value to their business” said Carlo Lisa, deltatre Director of Sales and Business Development. “Intigral is keen to make sport accessible to their fans, everywhere, any time, on every platform and we are excited to make this happen”.


About Intigral:
Established in 2009, Intigral is an end-to-end solution provider focused on delivering digital media content services to regional telecommunication operators, offering a one-stop shop for the region’s operators, easing their transition into the digital media space. Intigral recently reported year-on-year revenue growth of 40 percent. Intigral counts a number of leading regional telecom operators as its customers, giving it access to a combined customer base of 34.25 million users regionally. The company operates out of its offices in Dubai and Riyadh with a current workforce of 270 professionals. For more information, please visit the website: