América Móvil, S.A.B. de C.V. (“América Móvil”) has selected deltatre to provide multiplatform digital solutions for the Sochi 2014 Olympic Winter Games.
The digital sport media group will provide America Móvil with a set of solutions for América Móvil’s broadcast of the Sochi 2014 Olympic Winter Games, including Diva, its market-leading video player integrating synchronised sports data and navigation; Podium for real-time interactive sports data for web and mobile; and mobile and tablet applications. The services will use the Microsoft Azure platform.
“This is our first entrance to the world of the Olympics Games”, said Andrés Vázquez del Mercado, Head of Content for América Móvil. “We have invested to acquire the rights for Sochi 2014 and Rio 2016, and will deliver world class digital services across 17 countries. We will give our consumers and Olympic fans a great experience and so have turned to deltatre to deliver their market-leading services for America Móvil”.
Ciaran Quinn, Group Director, Olympics & Partners, deltatre, says: “We are thrilled to be chosen by America Móvil. America Móvil will deliver great Olympic content to the citizens of 17 countries across the Americas, and we look forward to helping them make this a great success.”
JJ Arizmendi, Server Business Lead of Microsoft Mexico, said that he was “pleased that America Móvil once again demonstrated its leadership position in media by selecting Microsoft Azure for all Olympic Games video content to be distributed to web, mobile and tablet devices throughout Mexico and most countries of Central and South America.”
About America Móvil:
AMX is the leading provider of wireless services in Latin America. As of September 30, 2013, it had 265 million wireless subscribers and 68.3 million fixed revenue generating units in the Americas. For more information, please visit www.americamovil.com