deltatre today announced the launch of the Carlsberg Live Match Centre, a pioneering, multi-platform website that brings together all the stats and facts from Barclays Premier League match days. deltatre was brought in by the Premier League because of its expertise capturing live sporting events for fans and has developed this unique live match day product for the world’s most watched and supported football league.
The fully responsive match day portal, available at live.premierleague.com, creates for the first time a digital destination for the Premier League’s global fan base. The site aggregates live informational and editorial content from across the League as well as personalised elements unique to individual users. Among the components working together in real-time to generate this fan experience include:
• Live scores and statistics plus as it stands/live league tables
• Live blog, text commentary and social media content
• Individual user Fantasy Premier League scores
• Pre and post match manager interviews and other non-match video content
• Information for all 2013/14 matches
• Exclusive live photos
Complemented by Opta’s official Premier League data feed and LiveWire Sport’s editorial services, the Live Match Centre’s responsive and scalable architecture ensures that the highest quality content reaches audiences everywhere, on every device within seconds of a major match event. Additionally, the application offers a supplementary platform through which the Premier League provides value to corporate partners and maximises brand association with the league.
Martin Axford, Head of Digital Operations at the Premier League, said, “deltatre’s reputation for delivering complex, integrated digital solutions around live sports was a key factor in our decision to partner with them on this project. We believe the Carlsberg Live Match Centre will raise the bar on what fans expect from multi-platform coverage and change the way audiences follow the Barclays Premier League.”
Director of deltatre North, Hugo Sharman, elaborated, “Sports fans today are demanding ever more sophisticated and engaging content either as a companion to watching the live match on a big screen, or in isolation. This live match solution meets that demand by blending live statistics, strong editorial and social content in one place, therefore providing a great experience for fans as well as adding value to Premier League’s brand partners.”
The Carlsberg Live Match Centre is the latest cooperation between deltatre and the Premier League and follows last year’s collaboration to deliver live match and studio graphics as well as other services for Premier League Productions’ 24/7 global broadcast content offering for licensees.
About the Barclays Premier League:
The Barclays Premier League is the biggest continuous annual global sporting event in the world. Last season more than 13.6m fans attended matches with average stadium occupancy in excess of 92% for the fifth season in a row. Across nine months of the year 380 matches are viewed in 212 territories worldwide. Coverage of the matches is available in approximately 804m households.