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February 5, 2014

deltatre acquires German company IMPIRE AG

by Press Office

Sports media and technology firm deltatre has today announced the acquisition of IMPIRE AG, a leading provider of premium sports data and digital media services, as well as TV graphics and performance analysis technologies in German-speaking markets. In line with deltatre’s steady track record of growth, the acquisition of IMPIRE represents a significant step forward in deltatre’s strategic expansion and constitutes the first corporate acquisition in the Italian firm’s 28-year history.


By combining the strengths and product portfolios of the two market leading companies, deltatre will be able to deliver a more extensive range of best in-class products and services to its global customer base. Moreover, deltatre will also tap into IMPIRE’s attractive client portfolio in German- speaking markets, including top media companies, broadcasters, football clubs, federations and leagues. Organisations in the German market that will benefit from the deltatre’s new expanded solutions offering include: Axel Springer Verlag, ARD, Clubs as well as others.

In addition to working together to offer a more comprehensive suite of solutions ranging from data gathering to editorial services, IMPIRE’s established presence in the Central European region will accelerate deltatre’s growth in target sectors within the area. The acquisition will also provide deltatre with the global ownership of key proprietary technologies and products such as the VIS.TRACK optical tracking system and the VT.GPS, an easy to use GPS solution for physical performance analysis.

“This union will give us the important opportunity to be closer to our customers and to deliver more fully in the German market directly.” – explains Giampiero Rinaudo, CEO and Co-Founder at deltatre – “Inheriting IMPIRE’s great tradition of technical achievement will constitute a qualitative addition to our portfolio and, most importantly, deltatre will be in a prime position to offer a full spectrum of services not only in Germany, but also to expand to new markets in Central and Eastern Europe.”

Christian Holzer, CEO of IMPIRE, concludes, deltatre will offer us the strategic power to advance in the development and delivery to our national and international clients. We are convinced that deltatre’s successful sporting track record makes it the best strategic partner for IMPIRE and we look forward to providing the market with new cutting edge solutions and services”.


About Impire AG:
Since its foundation in 1988, IMPIRE AG has developed into one of the leading independent media service providers in Germany. Its list of clients includes most of the big broadcasters, publishers, media companies and football clubs as well as sports federations and leagues. IMPIRE’s extensive product suite comprises solutions for B2B (such as media clients, clubs, associations and corporates): professional editorial and broadcasting graphics services for TV, online, print and mobile as well as professional tracking, visualization and match analysis solutions. IMPIRE employs 48 experts in its three offices in Munich (Ismaning), Hamburg and Cologne.

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