As visually impaired skier Kelly Gallagher won Great Britain’s first-ever winter Paralympic gold medal, Channel 4, with support from deltatre, was there to capture the historic moment. In follow-up to their enormously successful collaboration during London 2012, deltatre is again helping Channel 4 to bring UK audiences all the excitement of the winter Paralympic Games from Sochi. For its part, the sports media and technology leader deltatre is providing a host of digital products and editorial services to enrich Channel 4’s Paralympic broadcasts with in-depth multi- platform coverage.
In addition to designing and building C4’s Sochi 2014 website paralympics.channel4.com, deltatre is also supplying Channel 4 with a range of services to complement the broadcaster’s biggest ever TV commitment to Winter Paralympics. By marrying deltatre’s live sport services such as real-time results data delivery, live video streaming and highlight clip production, with it’s award-winning products including the Diva video player and LiveBlogging tool, deltatre is supporting Channel 4 to bring audiences an additional 100 hours of live digital sporting coverage.
Similarly, deltatre is also amplifying Channel 4’s first-class television programming from Sochi with additional editorial and social media coverage. Focusing on digital platforms, deltatre’s expert team of commentators, journalists, live bloggers, producers and editors are enlightening online audiences with insightful competition analysis and behind the scenes stories, photos and videos from around the Games. Moreover, deltatre’s digital editorial team is complementing not only Channel 4’s TV coverage but also contributing to the programming with onscreen social media integration of trending Twitter topics and comments by athletes, public figures and the community.
James Rutherford, commissioning editor for Channel 4, said, “I’m excited to reunite the core team that was assembled two years ago for London 2012 allowing us to offer UK audiences first-class digital coverage from Sochi.”
Reflecting on the association, Steve Boulton, deltatre’s creative director, said, “Bringing the achievements of these great athletes to the country has been exceptionally rewarding for us and for the ParalympicGB team to win their first-ever winter gold is fantastic. As deltatre continues to grow our editorial service offering, the success we’ve had with C4 during the Paralympics serves as a model of what can be accomplished.”
The Sochi 2014 Games are the second Paralympics on which deltatre and Channel 4 have collaborated. In recognition of their coverage excellence during the London Games, the team was presented the British Academy of Film and Television Arts (BAFTA) Award for Digital Creativity in 2013.