The World Rowing Federation FISA today announced the launch of the governing body’s new online home for the rowing ecosystem, www.worldrowing.com.
Built by digital sport market leader deltatre, the portal combines FISA’s long experience in the rowing community and deltatre’s deep understanding of the digital sporting world. The new FISA website provides rich and intuitive content and acts as an innovative primary touch point to grow the Rowing Federation’s global audience.
A key part of deltatre’s innovative strategy to revamp FISA’s digital media presence is a responsive and easily accessible portal that allows the same deep coverage across multiple devices, maximising FISA’s online capability with a full digital experience.
The new rowing platform, based on Forge, deltatre’s leading proprietary Content Management System, showcases a modern look and feel, an intuitive navigation system with richer page content, aiming to raise the profile of all rowing disciplines and communities, increase fan-participation and improve their experience.
In line with “deltatre’s focus on an immersive user-experience, the new site includes live coverage of the major World Rowing events on computer or mobile platforms, with exclusive live videos and race trackers, photos, and quotes from the top athletes. deltatre’s innovative LiveBlogging platform will also be used to provide an even more connected browsing experience, engaging users globally through videos and event information.
Worldrowing.com also includes a news and multimedia hub, aggregating content from social channels. Additionally, deltatre’s unique LiveBlog section on the homepage gives a unique sense of live during major events, engaging users through a new Athletes section which includes editorial and results data.
“deltatre’s extensive digital sports experience and high-profile sport events worldwide is the reason we entrusted them with the renewal of our digital platform” – said Matt Smith, FISA Executive Director – “We have high hopes that this project will generate considerable interest in our events, our many new projects and clean water initiatives. Especially, we seek to connect and grow stronger relationships with our audience.”
“With this project, we have expanded our portfolio to a new sport, and are extremely proud that it is with the World Rowing Federation” – says Stefano Rigat, Director of International Markets at deltatre – “We see this new site as a vital showcase which will project the personality of the sport of rowing and all those who participate, connecting with fans through stories and rich information, via every device.”
To see the new FISA website, please visit www.worldrowing.com.
The World Rowing Federation, FISA (from the French, Fédération Internationale des Sociétés d’Aviron) is the world governing body of the sport of rowing. It is empowered by its 142 member National Rowing Federations, the National Olympic Committees and the International Olympic Committee. FISA sets the rules and regulations for the practice of the sport, in all its forms including elite, para- rowing, coastal, masters and aspects of indoor rowing. FISA oversees sanctioned World Rowing events and provides advice and expertise for the organisation of rowing regattas. The Federation also works on athlete and coaching education and other matters relating to the sport and its development.