Live Blog – the Cornerstone of the European Tour’s Digital Coverage

A great article by Dan McLaren on the European Tour’s use of deltatre LiveBlogging product.

According to this article the Golf Sport Federation uses LiveBlogging as a cornerstone of its live event coverage, especially for flagship events.

It combines micro blogs, comments, pictures, video and social content in a timeline-based stream, providing a “sense of live” coverage that traditional post-event reporting can not create.

Here is an extract of what the tour’s website editor Will Pearson says about LiveBlogging:

“We understand that the live scoring/leaderboard hosted on is undoubtedly the pivotal asset for The European Tour in our digital landscape and the live blog, as an aggregator of content, presents an ideal opportunity to leverage that popularity in order to promote the rich array of material we produce across the site”.

“As well as being a heightened experience for the fans, the ET Live Blog also brings with it the possibility in the future to provide greater commercial value for Tour partners”.

Read the complete article from