The European Tour, IAAF, Premier League and RFU came together last week for a “Share and Learn” Digital Workshop hosted by deltatre debating the future of digital and sport.
Delegates from four of deltatre’s key federation clients explored the successes and challenges around data, broadcast, digital, mobile, social and fan engagement during a series of presentations at Sestriere near deltatre’s Turin base in Italy.
Key note presentations from Mark Lichtenhein, The European Tour’s Head of Television, Digital Media and Technology, Emanuele Perotti Nigra, Director of Technology and Information at the IAAF, Nick Morgan, Head of Production at the Premier League, Mark Killingly, RFU Head of Digital and CRM, and Carlo De Marchis, Chief Product Officer at deltatre, sparked lively discussion among the digital teams.
Shared experiences of pioneering technologies, innovations and initiatives from the four sporting bodies provided plenty of business intelligence and invaluable insights into how sport will be covered and the story told looking ahead to 2015 and beyond.
The workshop followed the announcement that The European Tour has renewed its contract with its digital media supplier deltatre for a further four years, enabling them to work together until 2018.