The European Tour has renewed its contract with its digital media supplier deltatre for a further four years, enabling them to work together until 2018.
Since 2009, deltatre has provided a variety of services for The European Tour, including the design, development, hosting and maintenance of europeantour.com, as well as user experience design services and the build of the European Tour’s iPhone App. Their website is based on deltatre’s sport Content Management System, Forge, which due to its robust and scalable nature makes it perfect for the challenging needs of a sports website receiving high peaks in traffic on weekly basis as a part of the tournament schedule.
Speaking about the renewal, Moe Hamdhaidari deltatre’s Head of Online said ‘deltatre know how committed The European Tour is to celebrating the game of golf, which is why we are proud to continue our collaborative work, pushing boundaries with innovative solutions, to provide fans with the best access and coverage possible’.
Integrated into the site is deltatre’s LiveBlogging tool, used to engage golf fans further and to increase The European Tour’s reach. LiveBlogging enables The European Tour to provide live coverage of tournaments via the website, by posting comments, videos, pictures and social content to a live stream. Included in the website is the ‘My European Tour’ section, giving members access to exclusive content such as competitions, offers and The Fantasy Race.
Alongside the online platform, deltatre has worked with The European Tour on other ventures including the launch of its digital golf channel, European Tour TV, which is now available on mobile, tablet and desktop. The fully responsive platform enables fans to watch live play, as well as highlight clips; streamed into markets where golf has limited television rights.
deltatre’s video player, Diva, integrates real time data such as player stats and scores, as a data overlay. With functionality to rewind and pause, fans can return to key moments of action via chapter markers on a timeline.
Mark Lichtenhein, The European Tour’s Head of Television, Digital Media and Technology, said: “We are delighted to be extending our partnership with deltatre for a further four years, to deliver the best possible consumer experience of the European Tour and explore innovative opportunities to grow the engagement with our global fan base.”
About European Tour:
The European Tour is committed to celebrating the game of golf from the origins of the professional game, building a proud history of achievement, sportsmanship and integrity as well as showcasing our diverse global talent and rich landscapes. The European Tour’s innovative approach enables us to embrace the world, combining championships of tradition with new tournaments in the cities and countries of the future. The European Tour International Schedule, which from 2009 has incorporated The Race to Dubai, is a thriving global brand which, in 2015, will feature a minimum of 47 tournaments spread across five continents; the European Challenge Tour focuses on the up and coming players of the future; while the European Senior Tour provides a new start for champions celebrating their 50th birthday. The European Tour’s corporate identity features the iconic silhouette image of six-time Open Champion Harry Vardon who gives his name to The Harry Vardon Trophy, presented to the player who is crowned European Tour Number One and winner of The Race to Dubai at the end of the season.