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April 13, 2015

PFT and deltatre Announce ‘End to End Live Sports OTT Platform’

by Press Office

Data. Live. On-demand. Powering addictive, immersive sports viewing experience.

Prime Focus Technologies (PFT), the technology subsidiary of Prime Focus, and deltatre, the global sports media service provider are proud to announce their collaborative work providing an end to end live sports OTT platform that will be showcased at this year’s NAB in Las Vegas.

The joint offering is fine tuned to providing an addictive and immersive sports viewing experience for their customers looking for proven live sports solutions. Based on deltatre’s powerful integrated video application Diva, and PFT’s Media ERP Suite, CLEARTM, they are structured to address the needs of both broadcast and digital entities.

The entire solution framework is designed to exploit the most important aspect of live sport monetisation; driving consumer engagement, which is achieved through facilitating the union of data and video. This also captures the essential elements to enable creative storytelling and near-real-time publishing of the same content, to consumer engagement platforms. All this is achievable in one integrated solution.

PFT and deltatre Announce ‘End to End Live Sports OTT Platform’

The solution includes preparation (live ingest, transcode), data infusion (merge live logging data from external sources), storytelling (anyone from anywhere can prepare VOD on the fly; live), publish (publish to CMS) and engagement (consumer experience on the player) covering the entire content supply chain for live sports.

Carlo De Marchis, deltatre’s Chief Product Officer said deltatre are pleased to partner with Prime Focus Technologies on creating solutions together that drive consumer engagement in sports broadcast; something high on the agenda of our clients. We look forward to the next phase of development in exploring potential entertainment offerings and capitalising on PFT’s expertise in this area”.

“A host of monetisation opportunities have now opened up for our customers, because of this integration” said Surendra Kancherla, Vice President, Product Management at Prime Focus Technologies. “This joint offering facilitates real-time VoD publishing, right from the production stage itself. This is more relevant for the rights holders and sports administrators in the context of the rights windows that has opened up beyond ‘live’. What we are jointly facilitating is truly a sales enabler!”

The biggest business values clients can benefit from by using the solution are shorter lead times to monetisation, brand reinforcement, increased creative freedom and the ability to provide an engaged and immersive sports viewing experience.

To find out more, and to see a demo of the solution visit PFT’s booth at NAB #SL9605, or email for more information.


About Prime Focus Technologies:

Prime Focus Technologies (PFT) is the technology subsidiary of Prime Focus, the global leader in media and entertainment industry services. CLEAR™, their award-winning Hybrid Cloud technology-enabled Media ERP Suite and Cloud Media Services help broadcasters, studios, brands, sports and digital organisations drive creative enablement, enhance ecosystem efficiencies and sustainability, reduce cost and realise new monetization opportunities. In April 2014, PFT acquired DAX, the creators of the Primetime Emmy® Award winning Digital Dailies®. Prime Focus is listed on the NSE and BSE in India. For more information about PFT, visit

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