Digital sport leader, deltatre, provides the full digital platform, including website, video player and mobile apps for CBC/Radio-Canada’s coverage of the 2015 Pan American Games in Toronto.
The Pan Am Games, hosted for the first time in Toronto, will take place from July 10 to 26. Over 7,500 athletes from 41 countries will compete in 36 different sports, making the Pan Am Games the world’s third largest multi-sport event after the Olympic Games and Asian Games.
Building on the highly successful delivery of the 2014 Sochi Winter Olympic Games and the 2014 FIFA World Cup using deltatre services, CBC will bring Canadians unparalleled coverage, including more than 600 hours of streaming through deltatre’s video player Diva.
The result of every event will be immediately rendered and integrated on panam.cbc.ca and on a dedicated mobile app, based on deltatre’s Pocket; to reach fans anywhere they are, at any moment of the day. And for those who want to relive the emotions of the day, the entire coverage will be available on demand, both on the website and app.
“We are pleased to extend our partnership with deltatre to the Pan Am Games.” said Ken Wolff, Executive Producer, CBC Sports. “CBC has experienced very rapid growth in digital consumption, especially during the Sochi Winter Olympic Games and the FIFA World Cup last year, and it is important for us to work with our reliable and trusted partner: deltatre.”
“deltatre is privileged to be working with CBC again, especially on this very exciting event,” said Tomas Robertsson, deltatre Commercial Director, North America. “While this is our first Pan Am Games, it continues our strong track record of delivering unparalleled digital services for major multi-sport events. We look forward to continuing our partnership with CBC and providing the best possible digital coverage to Canadians.”
The opening ceremony of the Games will be held in Downtown Toronto on July 10th 2015; just the first step of non-stop coverage on panam.cbc.ca and on the CBC Toronto 2015 mobile app.
CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.