Telenet enhances its mobile coverage of sporting events by releasing a new multisport App – and compliant desktop website – as a result of a double alliance with digital sports market-leader deltatre and tech giant Microsoft.
With the growing role of digital and mobile consumption as complementary to standard TV viewing, the Belgium-headquartered Telenet Group – the largest provider of cable broadband service in the European country – has decided to branch out into the world of digital sports with the support of market-leading specialists deltatre and Microsoft.
Today Telenet has unveiled to the public its multiplatform solution designed for all sport enthusiasts, consisting of the group’s first-ever sport-specific App (Android and iOS) and a corresponding website. The solution will accompany the Belgian provider’s sport broadcast coverage of all disciplines (including football, hockey, cyclocross, volley-ball golf, Formula 1 and more) across nine 24/7 channels throughout the year.
The project sees deltatre providing the design, technology and delivery of both the App and website, which will act as a pivotal hub to immerse and connect Telenet’s audiences with exclusive-access to live content, editorial highlights, in-depth stats and analysis, interactive social media commentary and other customizable options. Notably included in the digital mix are deltatre’s Diva sports video-player and Forge sport’s content management system delivering immersive digital sports stories.
deltatre’s long-term partner Microsoft plays a core role in the project and combines its business cloud platform, Microsoft Azure, with deltatre’s high quality video and data delivery capabilities to help Telenet bring top-quality sporting events coverage to fans across multiple platforms and devices.
Expanding on the collaboration, John Porter, CEO at Telenet said: “This is a new, exciting step for Telenet, and we look forward to seeing in how many innovative ways the solution delivered in cooperation with Microsoft and deltatre will allow us to bring the best sports entertainment to our customers”.
Michael Beal, managing director of Microsoft Belgium and Luxembourg said: “We’re very happy to have been helping Telenet transform and grow its business through Microsoft Azure, the world’s leading business cloud platform. At Microsoft we’re always aiming at empowering companies and customers to do more. The app and service Telenet introduced today are a great example of the new way we will soon all be enjoying and experiencing digital sport broadcast coverage and digital broadcast in general. It has been exciting to work closely together with our trusted partner deltatre who developed the app and the service based on Azure Media Services”.
Giampiero Rinaudo, deltatre’s CEO said: “What deltatre is offering directly responds to the new needs of the business: intelligent technologies that can create new value, and be the point of contact between sport and individual involvement”.
Telenet is a leading provider of broadband cable services in Belgium. Telenet provides cable television, high speed internet and telecom services, primarily to residential customers in Flanders and Brussels. Under the brand name Telenet Business, it also provides services for companies in Belgium and Luxembourg. Telenet is listed on the Euronext Brussels stock exchange under the ticker symbol TNET. For more information, please visit: www.telenet.be
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