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September 25, 2015

Creating a Sports Brand for the Digital Age – Turning Fantasy into Reality (Part I)

by Yana Lapitskaya

How do you grow your Facebook audience from scratch to 50 million?

Having a good product helps of course, but also it is by understanding the new brand values that the digital age has added in to the mix.


People at deltatre have been harnessing the power of sport to engage audiences all over the world for the last 30 years.

And next Tuesday (29 Sept) both myself and Anders Plyhm will be running a workshop at the Sports Pro Brand Conference where we’ll be sharing recent experiences in building a brand’s presence in the digital age, growing audiences and raising brand awareness online.

A tailored interactive framework will be used to foster creativity and collaboration in the room.

But that’s not all.

Let’s also set aside some time for dreaming. We will encourage you to put your visionary hats on to think about the next big thing in sport and how you would launch it taking a digital-first approach.

“Dreaming is profitable. I wish someone had told me that when I was younger. We all need to be dreamers because it does make money, create jobs, and create excitement.” – Christopher Bailey, Burberry Chief Creative and chief executive officer.

I look forward to seeing you at the workshop to talk sport, digital, engagement and brand building.

Brand Optimisation Workshop by Anders Plyhm and Yana Lapitskaya.
The Brand Conference 2015, Kia Oval, London, 29th of September @ 15.05

About the author

Yana Lapitskaya
Commercial Manager (UK)

I am a commercial and marketing professional with international experience. Working as a Commercial Manager at deltatre I am leading on projects within the digital area of the business. As part of my wide remit I work for the governing bodies, broadcasters and brands. Combining the passions for sport and digital innovation I strive to take sport experiences to the next level.

Prior to joining deltatre I have worked at Sochi 2014 and London 2012 Olympic Games managing sponsorship activation programmes for the Olympic partners, including Procter and Gamble and MegaFon across multiple territories. I have also worked on the Euro 2012 for Canon.

While being based in deltatre’s London office I work across the UK, European, Asian and other international markets.

I am a keen sport enthusiast practising tennis, golf and water sports among others.

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