Creating a Sports Brand for the Digital Age – Turning Fantasy into Reality (Part I)

How do you grow your Facebook audience from scratch to 50 million?

Having a good product helps of course, but also it is by understanding the new brand values that the digital age has added in to the mix.

People at deltatre have been harnessing the power of sport to engage audiences all over the world for the last 30 years.

And next Tuesday (29 Sept) both myself and Anders Plyhm will be running a workshop at the Sports Pro Brand Conference where we’ll be sharing recent experiences in building a brand’s presence in the digital age, growing audiences and raising brand awareness online.

A tailored interactive framework will be used to foster creativity and collaboration in the room.

But that’s not all.

Let’s also set aside some time for dreaming. We will encourage you to put your visionary hats on to think about the next big thing in sport and how you would launch it taking a digital-first approach.

“Dreaming is profitable. I wish someone had told me that when I was younger. We all need to be dreamers because it does make money, create jobs, and create excitement.” – Christopher Bailey, Burberry Chief Creative and chief executive officer.

I look forward to seeing you at the workshop to talk sport, digital, engagement and brand building.

Brand Optimisation Workshop by Anders Plyhm and Yana Lapitskaya.
The Brand Conference 2015, Kia Oval, London, 29th of September @ 15.05