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April 12, 2016

A New Digital Game: Telenet Play Sports by deltatre [Case Study]

by Editorial Staff

deltatre’s Play Sports desktop and mobile app solution has transformed the way Telenet’s Belgium-based subscribers view sports online

More sports fans are delving into digital media to access sports information that complements their standard TV viewing. Understanding the need to enhance the viewing experience for its subscribers, Belgium-based broadband cable provider Telenet decided to revamp its desktop and mobile offering.

With this aim in mind, Telenet turned to global sport digital and broadcast market leader deltatre, which developed a one-stop-shop solution that manages all operational challenges to deliver a fulfilling sports viewing experience. deltatre managed all aspects of the solution, from encoding to design, statistics integration and live support.

Successfully launched in July 2015, the Play Sports desktop and mobile app solution delivers high-quality editorial and video content that can be seamlessly consumed on multiple devices by end users. Designed as a hub offering premium live and video-on-demand content, Play Sports covers a large range of sports, including football, basketball, golf, Formula One and more.

Play Sports was built on deltatre’s Diva and Forge solutions. Diva is a sports video-player that synchronises real-time data and video streaming to enhance the viewing experience. Using Diva, viewers can interact with live data layers, switch viewing angles using the multi-angle camera options, review key game highlights, and access statistics, social media feeds and live updates. Forge is a proprietary sport-specific content management system that enables editorial content, audio and live commentary to be published online in real time.

Microsoft’s Azure Cloud Platform for Video CDN, storage and transcoding also plays a key role, helping Telenet to create an abundance of opportunities for viewers to watch games and other sports content online.

“Play Sports is a great example of the new way we will all soon be enjoying and experiencing digital sports broadcast coverage,” says Michael Beal, managing director of Microsoft Belgium and Luxembourg.

Play Sports, which currently provides viewers with nine sports channels that can be accessed 24/7, represents an innovative sports offering for Telenet’s subscribers in Belgium. However, the greatest endorsement has come from users who have awarded Play Sports a four-out-of-five-star rating in app stores.

“Sports-watching habits evolve rapidly and in different directions, and we are thrilled to have met such needs with a model fit for the digital world of sports media consumption,” says John Porter, CEO at Telenet.

Read original source: A New Digital Game