With the Rio 2016 Olympic Games now well underway, so too is France Televisions’ (FTV) multi-platform digital coverage.
The French national public broadcaster selected deltatre to supply its responsive Rio 2016 Olympic Games website, smartphone and tablet apps – providing fans with an unprecedented live experience, across 48 different live streams.
FTV’s responsive platform, rio2016.francetvsport.fr, is built on a sport-specific website solution, used to supply live video, live results and real time editorial content through a live blog, built specifically to deal with the demands of the high-pressure, high-traffic Olympic Games. FTV’s mobile application complements the website and includes live and on-demand video and exclusive storytelling – ensuring a great experience and seamless transition between desktop and mobile for fans on the go.
Frédéric BONNARD, Head of France Télévisions Numérique at FTV said:”We are very happy to be working with deltatre again to offer multiplatform solutions for our viewers to enjoy. French fans across the country are able to engage with all Olympic sports for Rio 2016 in real-time via their computers, tablets and mobile phones. The London 2012 Olympic Games was a great digital turning point for us, and we are proud to be creating another great sporting experience.”
After 10 days of Olympics (on Monday, 15th), the total amount of video viewed was more than 84 million on France Télévisions’ s website, mobile apps and social networks (Facebook, Youtube, Snapchat and Instagram). Moreover, more than 160 million of minutes were streamed live on France Télévisions’ s digital platform. The visits (20 million after 10 days) have increased by 37% compared to London 2012. Besides, France Télévisions’ s dedicated Olympics apps on iOS and Android have been downloaded more than 700K times.
- FTV’s Rio 2016 portal: http://rio2016.francetvsport.fr
- FTV’s JO – Rio 2016 app:
About France Télévisions
France Télévisions is France’s number one audio visual group with five national channels (France 2, France 3, France 4, France 5 and France Ô), plus a strong regional and overseas network. As the core French TV offering, it captures more than one-third of the audience in France. Boasting a range of complementary, distinctive channels, the group offers a diverse range of programming, allowing viewers to choose from satellite, DTT, ADSL, Internet, mobile phones, tablets, etc. In this fast-changing environment, the number of different media is constantly increasing together with different types of usage. France Télévisions anticipates and adapts to new technologies in order to better satisfy viewers’ expectations and needs.
France Télévisions is currently developing an ambitious strategy on digital environments (iOS and Android apps, website, social networks – Facebook, Twitter, Instagram, Snapchat – and video platforms – YouTube and Dailymotion) with a strong emphasis on video : live streaming (ie. 2.400 hours for the Olympics Games Rio 2016), VOD, Facebook live, 360° video…