August 22, 2016
by Press Office
The Olympics Games are over. With that mixed feeling of fatigue, excitement and early nostalgia we look back at the past two weeks.
We have been helping broadcasters from all over the world in the coverage of the most complex event in sports, now it’s time to debrief, analyse data, build on the lessons learnt. And it’s time for a bit of pride for the quality of the work deployed, especially as we helped the host country broadcaster deliver the first Olympic Games held in Brazil.
Brazil TV and Pay-TV market leaders Globo and Globosat selected global sports media services company deltatre to step up their Olympic digital coverage across different devices. Under the deal, deltatre provided Globo with the release of a new mobile App and a suite of media solutions to power the Games desktop website (olimpiadas.globoesporte.globo.com).
“This was the first ever Olympic Games in our country, so it was essential for us to deliver a fantastic experience to fans throughout Brazil. At Globo and Globosat we are always looking to offer a more connected experience, which is particularly crucial during such a rich and complex event as the Olympic Games. deltatre proved to be the right partner for Globo and Globosat; their impressive level of expertise with the Olympic Games and its broadcasters helped us to bring great value to our entire community” – said Gustavo Ramos, Head of Digital Platforms at Globosat.
Looking to make the experience more immersive for viewers, Globo’s video workflow integrated with deltatre’s results site; seamlessly collating video to web content, and providing a holistic approach across all platforms to give Globo audiences in Brazil an exciting sense of live. Globo also selected deltatre’s Pocket mobile solution – integrating in Globo’s proprietary video platform – to bring fans a dedicated Rio 2016 mobile app with live results and live video.
Adding to its portfolio of Olympic work that started with Beijing 2008, deltatre also supplied Globo with Diva Everywhere; a service which integrated with Globo’s video platform to enrich the coverage with synchronised data overlays. Moreover, the Globo Olympics portal included deltatre’s Forge web solution, bringing rich live statistics and results to its audience as the action unfolded.
“We have been working with Globo Media Group since 2010 and are thrilled to have assisted Globo and Globosat on this exciting project. Together we delivered the Olympic Games on multiple devices across Brazil, and amplified the connection within the Globo digital community.” – said Carlo De Marchis, Chief Product and Marketing Officer at deltatre.