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November 4, 2016

Enhanced TV Graphics. One Man Up

by Tony Page

Is there a game-changer in the sport broadcasting landscape?
Can you name the killer feature that gains you a tangible advantage over your competitors?

Probably not. But there is something which helps broadcasters and federations to secure brand consistency and exploit the wealth of live data generated during a sport event.

Sharing the studio space with presenters and pundits, enhanced TV graphics give you one more man on the pitch: offering additional information, making the studio set dynamic, reinforcing your brand.

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Let’s take the Premier League as an example. The fresh, bold rebrand needed an equivalent in the TV graphics field. Something to bring consistency across the world whilst presenting data and information in a whole new way.

Our touchscreen, augmented reality and on-screen graphics deliver this for the league; creating centralised content, increasing brand visibility and maintaining quality through the broadcast output of their rights holders.

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But there is much more when it comes to enhanced TV graphics. The Gesture Control System, to mention just one, is a new way for presenters to interact with the studio space. Used by STAR Sports in the coverage of the 2016 ICC World T20, this feature allowed the presenter to actually reach out and control the graphics. Simple hand gestures play and pause videos, pointing highlights elements within graphics – enabling presenters to analyse data and tell their story in a whole new way.

Both broadcasters and federations can maximise the value of their brand through on-screen, augmented reality, touchscreen and analysis graphics. deltatre is here to offer them the latest technology and design tools. We have been in the game for 30 years now – we know how to leverage that one man up.



About the author

Tony Page
Head of Onstage (UK)

With nearly 15 years’ experience in sports broadcasting, I have worked on a large number of sporting and projects in technical, operational and managerial roles. Starting my graphics career at Formula One Management, I was responsible for broadcast graphics on the F1 World Feed until 2006.

Since joining deltatre, I have worked with major broadcasters and clients on sporting events such as FIFA World Cup 2010 & 2014, UEFA Champions League, Ryder Cup and London 2012 Olympics.

I am the Head of the Onstage business unit of the UK office.

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