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March 1, 2017

BT brings OTT and broadcast together [Press clipping]

by Editorial Staff

Deltatre’s Press clipping is a selection of interesting articles around creative and technology solutions for sports. If you are interested in the abstract below, please read the full feature on the creator’s website.

Adrian Pennington on Streaming Media Europe:

[…] After landing the rights to show a raft of UEFA Champions League and Europa League games for the 2015 season, BT took another leap forward.

“We needed more channels to cover 350 matches a season, 12 of them on certain match days being concurrent.”

BT launched BT Sport Europe (now BT Sport 3), a number of “pop-up” channels, and introduced the world’s first live UHD channel.

Arguably the highlight was a revamped interactive service which was not limited to OTT. Since BT couldn’t cover 12 matches simultaneously over traditional IPTV multicast to a set-top box, it used the OTT player to show all the available games. Working with digital specialists Deltatre, BT enhanced the player with interactive features including a timeline of events, line-ups, tactics, text commentary, and a user-selectable multicam view.

“This was about taking full advantage of direct connectivity with the customer when working in a pure OTT environment,” Rizzo said.

BT transitioned the same interactive presentation (minus multi-cam) to customers with a set-top box via the connected Red Button. BT accomplished this with an HTML5 layer running in a browser on top of the broadcast video.

Feedback was positive and showed audiences for UEFA matches rising 45 percent year-on-year between August 2015 and March 2016.

“We learned several key lessons from this work,” Rizzo explained…

Read the full article on Streaming Media Europe.

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