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May 17, 2017

Deltatre inks deal to provide cloud editing service to the European Tour

by Press Office

Remote cloud editing enables efficient production of high quality custom content.

Deltatre, a global sports media services company, announced that it will continue its successful working relationship with the European Tour with a new agreement that will see the two companies work together through 2019.

Under the terms of the agreement, Deltatre will provide a cloud based editing service which will facilitate the European Tour’s News Service by providing a cost effective way to quickly produce high quality custom content.


Since 2009, Deltatre and the European Tour have enjoyed a successful and productive relationship spanning a variety of projects, including website design, hosting, and maintenance, interactive storytelling and live blogging. Over the next three years, Deltatre’s cloud editing service will provide the European Tour with a team of remotely-based, highly skilled production staff to create custom content for its web and broadcast properties.

The ability to edit content in the cloud translates to a significant cost reduction for rights holders as production staff can work from anywhere, rather than going on-venue. Deltatre has seen an increase in demand for their cloud production services as more and more clients recognize the benefits of cloud technology.

Roddy Williams, The European Tour’s Head of Content, said: “Deltatre has been an important partner for a number of years and we look forward to continuing to collaborate to deliver engaging and entertaining content to our global fan base.”

Giampiero Rinaudo, CEO and CO-Founder of Deltatre, said: “We’re proud to continue our excellent working relationship with the European Tour. The ability to quickly produce and deliver original content has become an increasingly important part of maintaining a strong fan base. Deltatre’s cloud editing service simplifies the process of accessing stored content for production teams, allowing them to create more and better content for fans and stakeholders alike.”

About The European Tour:

The European Tour celebrates men’s professional golf on a global stage. In 2017, the European Tour International Schedule features a minimum of 47 tournaments in 26 countries, including eight Rolex Series events, all part of the Race to Dubai. The year-long competition crowns the European Tour Number One at the end of the season, a title claimed in 2016 by Henrik Stenson for the second time. Since its formation in 1972, the European Tour has witnessed 27 Members celebrate a total of 53 Major Championship titles between them, enjoyed ten Members attaining the pinnacle of World Number One and has celebrated its diversity as players from 36 different countries have won on the Tour. The European Tour also manages the Challenge Tour, which featured 28 tournaments in 22 countries in 2016, and the Senior Tour, which featured 13 tournaments in nine countries in 2016. It is also the Managing Partner of Ryder Cup Europe, the body which, alongside the PGA of America, administers golf’s greatest team contest, The Ryder Cup. The European Tour broadcasts live coverage of its tournaments to more than 490 million homes in more than 150 countries every week, generating in excess of 2,200 global broadcast hours for each event. It also enjoys the support of many of the world’s leading business brands with Rolex, BMW, Emirates and Titleist as Official Partners.


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