At one time, watching a sporting event was enough. But today, broadcasters are faced with audiences who want to feel immersed and involved in the action, as though they were there experiencing the thrill of a live event.
Incorporating data, both current and historical, with live sport events enhances their TV experience. However, getting this data on screen poses numerous challenges. Magma’s deep link feeds and user-friendly web based interface provides a professional, efficient and fast solution for in-depth broadcast analysis.
This enriched experience keeps audiences enthralled, commentators up to date with news and stats as they happen, and provides broadcasters with a TV graphics solution for standard, enhanced and virtual graphics.
The result – a seamless, multi-sensory viewing experience.
Through Magma’s open, modular and flexible solutions, the viewers’ experience is enhanced by extending the story of the event, as it unfolds, with graphical displays of official event data.
The fast and efficient workflow helps broadcasters deliver absorbing key actions, illustrate them and get the final analysis on screen in the shortest possible time.