January 25, 2016

Facebook Sports Stadium: Threat or Treat?

Carlo De Marchis
Chief Product & Marketing Officer

Let’s analyse what could be the impact in the sport media ecosystem of the just announced Facebook Sports Stadium initiative.

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October 6, 2015

Top 4 Clubs Going Visual and Stylish on Social

Carlo De Marchis
Chief Product & Marketing Officer

In many aspects of the current digital transformation and fan engagement revolution, football clubs are leading the way

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July 31, 2013

Monetization on Mobile: Facebook and Google lessons

Carlo De Marchis
Chief Product & Marketing Officer

Last week two news, giving conflicting signals, caught my attention:

“Just a year ago, Facebook had hardly any mobile ad products at all, but in the second quarter earnings presented Wednesday, the company announced that mobile advertising now makes up 41 percent of all ad revenue

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December 3, 2012

Digital Sport: there is no way back

Carlo De Marchis
Chief Product & Marketing Officer

Let’s start with the good news!

This is clearly a very exciting and challenging period for the Digital Sports Business:

  • Online users are still growing,
  • Mobile adoption is growing very fast
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April 24, 2012

deltatre has been selected by Facebook

Carlo De Marchis
Chief Product & Marketing Officer

deltatre, the global digital media sport specialist, has been selected by Facebook to join the highly-selective Facebook® Preferred Marketing Developer (PMD) program. The program recognizes those developers who have built value-added products in one or more of the four key areas: Pages, Ads, Apps and Insights.

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