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CDM 3
Chief Product & Marketing Officer
Who

Aka CDM, an ideas guy, innovator, challenger, curious, passionate, evangelist. Through the years, I have led many multi-million, multi-year contracts with strategic clients and been at the core of the company impressive growth.

I joined deltatre in 1988 with a technical background and immediately started to deep dive in the world of sports. Sports, Media, and technology where the bread and butter in those pioneer years, we were inside the events, with our clients. Involved in the golden circle of sports media rights, working for both ends of the equation: those who own rights and those who buy rights, and focused on maximising their value.

With a clear steer on innovation as a way to grow the company, I have moved my attention to the more strategic and creative part of our value proposition, shifting to a product-focused role which is now where I spend all my energies.

An early adopter of the web, now focusing on OTT, digital, social, mobile, AR/VR, the evolution of the beyond-TV experience, visual storytelling and direct-to-consumer marketing. I’ve travelled the world following top sport events including F1, Ski World Cup, Athletics, NFL, UEFA Champions League, FIFA World Cup and the Olympics.

Unlock the potential. Push the limits. Inspire and be inspired.

Sports played
Key numbers
Years in business
31
Years in digital
24
Joined Deltatre in
1988
Weekly hours of OTT watched
16
Blogs written this year
24
Vinyl records owned
1000
Tweets so far
13121
Overall social followers
9000
Most proud of...

Having a three-letters Twitter handle since 2007.