Massive delivers Demand 5 App for Sony Smart TVs

*This blog post first appeared on the Massive Interactive blog. Massive was acquired by Deltatre in November 2018.

Massive has announced the launch of the Demand 5 TV app available on all 2012 and 2013 models of Sony Smart TVs. This latest launch follows the delivery of the Demand 5 apps on both Xbox One and PS4 just a couple of months ago.

The Demand 5 app for Sony Smart TVs incorporates the easy-to-use viewing experience that has become synonymous with the Demand 5 ten-foot application, with services reaching the largest number of platforms of any commercial broadcaster in the UK.

“We are very pleased to have launched another Demand 5 application with Sony. The successful delivery of another Demand 5 application continues to demonstrate Massive’s ability to deliver high performing and rich UI experiences on a wide variety of devices regardless of the underlying middleware stack," said Kieran Bresnan, Managing Director EMEA, Massive.

James Tatam, Digital Media Director for Channel 5, said: “We’re delighted to launch Demand 5 onto the latest generation of Sony Smart TVs, marking another milestone in our strategy to widen the availability of some of the UK’s favourite shows to as many viewers as possible.”

Massive Interactive has worked with Channel 5 for a number of years on its Demand 5 technology roadmap, which continues to cover the most platforms of any commercial UK broadcaster.  Demand 5 is also available on YouView, Freesat, Samsung, LG, Now TV, PS3, PS4 and XBOX ONE.