The benefits of data ownership in soccer, with the Swiss Football League and Sportec Solutions – Podcast

Roger Müller, Chief Media & Marketing Officer from the Swiss Football League (SFL), joins Hendrik Weber from Sportec Solutions (STS) and Simon Farrant from Deltatre to discuss how the SFL’s recent partnership with Deltatre and STS, and a revolutionary new approach to collecting and distributing official data, will benefit the league, its fans, and key stakeholders.

The full recording of the original webinar is also available on-demand here.

The podcast is also available on all major podcast platforms, including:

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Highlights

• [08:58] Roger Müller on owned data ecosystems: “When we started to look at event data and match data to be used for different purposes […] we thought of building our own data infrastructure and moving from a simple sale of data licenses. […] One of the first things we wanted to do was to start communicating directly to our fans, via a website where the storytelling is led by data. […] Another crucial aspect, especially to our clubs, is match analysis: You need, as a federation, to be able to provide that asset. Finally, the third milestone in the owned data ecosystem is the connection and synchronization of data to video footage.”
• [29:30] Hendrik Weber on demonstrating the success of a data-centric approach: “From a Bundesliga perspective, we started the journey a couple of years ago. […] The feedback has been really positive so far, as a testament to a journey that has been focusing on what the audiences want.”

Field to Fan is a production of Deltatre, the global leader in fan-first video experiences. To learn more, visit Deltatre.com. You can also connect with us on Twitter or LinkedIn.