The ultimate 2020 sport and entertainment acronym glossary

AI: Artificial Intelligence

Intelligence displayed by machines, including computer systems.

API: Application Programming Interface

The toolset that programmers have at their disposal for building software components.

AR: Augmented Reality

The technology that projects a computer-generated image into a person’s real world, changing the way they perceive what is around them.

AVOD: Ad-Supported Video on Demand

Online video services that provide users with free content supported by ads. A monetization opportunity for sport and entertainment providers.

CBR: Constant Bitrate

A term relating to the quality of a service. When compared to variable bitrate, CBR refers to a codec’s constant data output.

CDN: Content Delivery Network

A geographically distributed network of servers that deliver content to users.

CMS: Content Management System

A software platform that enables users to create, modify, manage, and distribute digital content.

CPM: Cost Per Thousand Impressions

A frequently used measurement tactic in advertising, which refers to the cost of 1,000 advertising impressions on one webpage.

CRM: Customer Relationship Management

A tool used to manage and analyze engagements with current and potential customers.

CTV: Connected TV

Any TV that can be connected to the internet and therefore can access content beyond the usual offering from a cable provider.

DAR: Digital Ad Ratings

The result of the success of your online and mobile ads.

DRM: Digital Rights Management

The copyright protection available for digital media.

DVR: Digital Video Recorder

An electrical device used for recording video in a digital format.

EST: Electronic Sell Through

The content sold online that is available for unlimited viewing.

HDR: High Dynamic Range

A TV feature that enables screens to give you more accurate colors, more vivid pictures, and improved contrast than regular sets.

HLS: HTTP Live Streaming

Media streaming that enables live and on-demand media to be sent over the internet.

IPTV: Internet Protocol television

The delivery of live and on-demand media content over an IP network.

KPC: Key Purchasing Criteria

The major elements of a product/service that influence a purchase decision.

KPI: Key Performance Indicator

A measurable value that demonstrates how effectively business objectives are being achieved.

MSO: Multiple System Operators

The companies that own or operate two or more cable TV systems.

MVPD: Multichannel Video Programming Distributor

Services that charge a subscription fee and aggregate live and on-demand linear television but deliver content over the internet.

O&O: Owned & Operated

Every digital property that is managed directly by the entity that owns the rights.

OBS: Open Broadcaster Software

A free and open-source software suite that is used for live streaming.

OTT: Over-the-Top

Any streaming media services delivered over the internet, bypassing traditional cable/satellite platforms.

OVP: Online video player

Online video management and delivery systems assisted with management of video libraries.

PDP: Personal Data Protection

Regulations that protect and govern how personal information is used by organizations, businesses, or the government.

PII: Personally identifiable information

Any data that could identify a particular person, i.e. a full name or email address.

RTMP: Real-Time Messaging Protocol

A procedure designed for high-performance transmission of audio, video, and data between Adobe Flash Platform technologies.

SaaS: Software as a Service

A cloud-based service that allows data to be accessed via the internet rather than being directly downloaded to a PC.

SDK: Software Development Kit

A selection of software development tools used for developing applications.

SVOD: Subscription Video on Demand

A service that enables users unlimited access to a wide range of programs for a monthly fee. OTT providers can offer this service.

TVOD: Transactional Video on Demand

VOD services that enable users to purchase content on a title-by-title, one-off basis.

UHD: Ultra-high Definition

Television and electronic device displays where there is a resolution of at least 3840 by 2160 pixels.

UI: User interface

The visual asset that customers interact with when using a service/application, including elements of design.

UX: User experience

A customer’s experience when using a particular service/application. Encompasses usability, accessibility, and desirability of using an application.

VAR: Video Assistant Referee

Video replay systems to improve officiating across sports.

VAST: Video Ad Serving Template

A specification set by the Interactive Advertising Bureau that sets a standard for communication between ad servers and video players in order to present any ads.

VBR: Variable bitrate

An encoding method that relates to the bitrate being continuously changed.

VMVPD: Virtual Multichannel Video Programming Distributor

The aggregation of live and on-demand linear TV, with content delivered over the internet.

VMAP: Video Multiple Ad Playlist

This allows content owners the ability to set up the structure for ad insertion even if they don’t control the video player themselves.

VOD: Video on demand

A system allowing users to access videos without reliance on traditional broadcast schedules, primarily over the internet.

VPAID: Video Player Ad Serving Interface Definition

The common interface between video players and ad units, enabling an in-stream ad experience.

VR: Virtual Reality

The use of computer technology to create a simulated environment, often used within a gaming environment.

Are there any other terms you think should be added to the list? Give us a heads up on Twitter or LinkedIn @deltatre.