The ultimate 2020 sport and entertainment acronym glossary


by Editorial Staff

What does OTT actually mean? What’s the difference between SVOD and TVOD? How about VAR? In the sport, entertainment, and technology industries, acronyms are commonplace – and new ones pop up all the time. Read on for our take on the terms you need to know


by Editorial Staff

What does OTT actually mean? What’s the difference between SVOD and TVOD? How about VAR? In the sport, entertainment, and technology industries, acronyms are commonplace – and new ones pop up all the time. Read on for our take on the terms you need to know

AI: Artificial Intelligence

Intelligence displayed by machines, including computer systems.

API: Application Programming Interface

The toolset that programmers have at their disposal for building software components.

AR: Augmented Reality

The technology that projects a computer-generated image into a person’s real world, changing the way they perceive what is around them.

AVOD: Ad-Supported Video on Demand

Online video services that provide users with free content supported by ads. A monetization opportunity for sport and entertainment providers.

CBR: Constant Bitrate

A term relating to the quality of a service. When compared to variable bitrate, CBR refers to a codec’s constant data output.

CDN: Content Delivery Network

A geographically distributed network of servers that deliver content to users.

CMS: Content Management System

A software platform that enables users to create, modify, manage, and distribute digital content.

CPM: Cost Per Thousand Impressions

A frequently used measurement tactic in advertising, which refers to the cost of 1,000 advertising impressions on one webpage.

CRM: Customer Relationship Management

A tool used to manage and analyze engagements with current and potential customers.

CTV: Connected TV

Any TV that can be connected to the internet and therefore can access content beyond the usual offering from a cable provider.

DAR: Digital Ad Ratings

The result of the success of your online and mobile ads.

DRM: Digital Rights Management

The copyright protection available for digital media.

DVR: Digital Video Recorder

An electrical device used for recording video in a digital format.

EST: Electronic Sell Through

The content sold online that is available for unlimited viewing.

HDR: High Dynamic Range

A TV feature that enables screens to give you more accurate colors, more vivid pictures, and improved contrast than regular sets.

HLS: HTTP Live Streaming

Media streaming that enables live and on-demand media to be sent over the internet.

IPTV: Internet Protocol television

The delivery of live and on-demand media content over an IP network.

KPC: Key Purchasing Criteria

The major elements of a product/service that influence a purchase decision.

KPI: Key Performance Indicator

A measurable value that demonstrates how effectively business objectives are being achieved.

MSO: Multiple System Operators

The companies that own or operate two or more cable TV systems.

MVPD: Multichannel Video Programming Distributor

Services that charge a subscription fee and aggregate live and on-demand linear television but deliver content over the internet.

O&O: Owned & Operated

Every digital property that is managed directly by the entity that owns the rights.

OBS: Open Broadcaster Software

A free and open-source software suite that is used for live streaming.

OTT: Over-the-Top

Any streaming media services delivered over the internet, bypassing traditional cable/satellite platforms.

OVP: Online video player

Online video management and delivery systems assisted with management of video libraries.

PDP: Personal Data Protection

Regulations that protect and govern how personal information is used by organizations, businesses, or the government.

PII: Personally identifiable information

Any data that could identify a particular person, i.e. a full name or email address.

RTMP: Real-Time Messaging Protocol

A procedure designed for high-performance transmission of audio, video, and data between Adobe Flash Platform technologies.

SaaS: Software as a Service

A cloud-based service that allows data to be accessed via the internet rather than being directly downloaded to a PC.

SDK: Software Development Kit

A selection of software development tools used for developing applications.

SVOD: Subscription Video on Demand

A service that enables users unlimited access to a wide range of programs for a monthly fee. OTT providers can offer this service.

TVOD: Transactional Video on Demand

VOD services that enable users to purchase content on a title-by-title, one-off basis.

UHD: Ultra-high Definition

Television and electronic device displays where there is a resolution of at least 3840 by 2160 pixels.

UI: User interface

The visual asset that customers interact with when using a service/application, including elements of design.

UX: User experience

A customer’s experience when using a particular service/application. Encompasses usability, accessibility, and desirability of using an application.

VAR: Video Assistant Referee

Video replay systems to improve officiating across sports.

VAST: Video Ad Serving Template

A specification set by the Interactive Advertising Bureau that sets a standard for communication between ad servers and video players in order to present any ads.

VBR: Variable bitrate

An encoding method that relates to the bitrate being continuously changed.

VMVPD: Virtual Multichannel Video Programming Distributor

The aggregation of live and on-demand linear TV, with content delivered over the internet.

VMAP: Video Multiple Ad Playlist

This allows content owners the ability to set up the structure for ad insertion even if they don’t control the video player themselves.

VOD: Video on demand

A system allowing users to access videos without reliance on traditional broadcast schedules, primarily over the internet.

VPAID: Video Player Ad Serving Interface Definition

The common interface between video players and ad units, enabling an in-stream ad experience.

VR: Virtual Reality

The use of computer technology to create a simulated environment, often used within a gaming environment.

Are there any other terms you think should be added to the list? Give us a heads up on Twitter or LinkedIn @deltatre.


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