Where the Money is Going: The Future of Sports Entertainment

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Taking a look under the hood of sports streaming.

Of all the innovations in sport, OTT streaming will arguably have the most significant impact. Millennials and Generation Z aren’t watching less sport content, a commonly held view in the industry, but the mechanisms upon which they engage with that content is changing.

In this report, we dive into the specifics of how consumer expectations are changing, where this is influencing strategy decision-making and spend from operators, why investment into the fan experience directly affects subscriber acquisition ROI and what will be the driving forces behind serious investment into OTT by sports content rights owners.



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