World Athletics

How we transformed the viewing experience forever by combining data with the latest technologies


Following an extensive rebrand, World Athletics delivered the 2019 IAAF World Athletics Championships in Doha, Qatar

World Athletics wanted Deltatre to find new, exciting ways to engage its fans, as well as attract the interest of new ones from around the world. In this case study, we outline the challenges that sat at the core of an ambitious project and our role in helping World Athletics engage its audience in new ways.

Read on as we analyze the specifics of the solutions we developed by combining data and the latest technologies. The renewed approach placed the fan at the heart of the project. This was vital for increasing awareness and educating existing and new audiences about the sport.

Counting on a flexible suite of solutions that leveraged data and deeper insights that came straight from the track, World Athletics raised its profile and entered a new phase of growth that is lasting long after the event.



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