Controlling content distribution with MavsTV
Controlling content distribution with MavsTVThe Challenge
Due to the decline of the RSN model, local fan reach significantly decreased in the Dallas-Fort Worth market, ultimately leaving them without a way to watch games.
The Mavs needed a solution to take control of content distribution, where they turned to a direct-to-consumer strategy to restore action for local fans in market.
What we delivered
A DTC platform
A DTC platform built to launch in key region, powered by Deltatre VESPER.
Growth services
Supporting marketing and promotional strategy, and customer insights.
Speed-to-market
The platform was launched in under 4 weeks, meeting the team’s tight timelines.
Managed services
B2C support for MavsTV, focused on customer enquiries through the Deltatre support services team.
“Our comprehensive content platform provides a one-stop shop for all things Mavs, allowing fans to connect with our team both on and off the court.”
CEO, Dallas Mavericks
Outcomes
The Mavs needed a partner capable of deploying a complete end-to-end streaming solution against a tight timeline. Together with Deltatre, MavsTV was launched, establishing a strong OTT foundation to strengthen the team’s direct relationship with fans, while positioning the platform for future expansion across content, features and monetization. Deltatre directly manages the DTC product and partners closely with the Mavs’ internal teams to support platform operations, subscriber growth, and incremental revenue generation.
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