Elevating tennis storytelling with automated, data-driven TV graphics

The Challenge

ATP Media delivers live coverage of the ATP Tour to over 70 broadcasters globally each year, showcasing the world’s top players across 57 tournaments with must-see match-ups and breakthrough stories.

Managing this scale is no simple task, and ATP Media needed a solution that was scalable, reliable, and innovative.

What we delivered

Graphics production

Fully automated, data-driven TV graphics production.

Across all outside courts

Player bios, head-to-head shots, and match profiles across all outside courts.

Drone AR graphics

A completely new broadcast graphics package including Drone AR graphics.

Remote and on-venue

Sophisticated remote production approach and on-venue support.

Data management

Data logging and management of third-party feeds.

hours play per day on an 11-month calendar

year, future-looking partnership

3,000

matches a year from over 130 courts

"Nobody else in tennis, and very few in sport, are doing what Deltatre are doing with automation. It’s been absolutely fantastic, and the partnership will only grow stronger."

Director of Live Production and Programming, ATP Media

Download our case study

With fully automated, AI-driven workflows, we’ve helped ATP Media create data-rich, contextually relevant TV graphics far beyond the show courts. Delivered 18 months ahead of schedule, our solution has enhanced storytelling, centralized operations to reduce environmental impact, and unlocked new commercial opportunities. Download our case study to learn how we’re tangibly elevating tennis graphics production.