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Transformative data storytelling

The Challenge

Deltatre has been a partner with World Athletics for 40 years. In 2019, the sport was falling behind others in the industry in terms of branding, data visualisation and innovation. World Athletics leveraged Deltatre’s experience, technology and know-how to re-imagine how their fan’s viewed athletics, with a bold new brand, exciting new data points and a new dynamic graphics pack that allowed the viewer to follow the action as it unfolded. This continually evolving service has again take a leap forward in 2025 with renewed focus on story telling and augmented reality content.

What we delivered

Graphics production

Live competition graphics for up to 9 simultaneous feeds

Augmented Reality

for 6 cameras with HD and UHD graphic outputs

Live Data

Data collection, management and distribution via Broadcast Data Feed (ODF) and API

Live support

On-venue and remote workflow support with a team of expert operators

Operations and Editorial

CIS system, printouts, bib printing and social media graphics platform

40y

Four decades of partnership and innovation

Up to 9 simultaneous feeds

cameras for Augmented Reality HD and UHD outputs

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"Our work with Deltatre not only elevated the visual enjoyment of the sport, but also brought new athlete tracking measurement to life for unprecedented data storytelling."

An Dang Duy, Chief Information Officer, World Athletics

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