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A new DTC experience for an iconic brand

The Challenge

In 2024, Anthem Sports rebranded their wrestling league back to the iconic name, TNA Wrestling to support international growth.

As part of the transformation, TNA underwent a total refresh across their digital properties and sought a new partner to power their direct-to-consumer subscription streaming service.

What we delivered

A DTC platform

An all-new direct-to-consumer platform powered by Deltatre VESPER

Growth services

Strategy & growth services to unlock long-term value through updated package and pricing.

First-party data

Leverage owned data to understand user behavior, reduce churn, and attract new audiences.

Improved UX

Live and on-demand content with a 24/7 FAST channel, and programming schedules.

42%

Growth in subscribers YoY

Key

Growth in international markets

74%

Growth in platform gross revenue

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“This is truly an incredible opportunity for us as we forge into an exciting new chapter of the TNA legacy.”

Former President, TNA Wrestling

Outcomes

The project involved developing a new and improved OTT streaming app and website. It also required creating updated packaging and pricing models, designing a marketing strategy to attract a new customer base, and managing logistical data configurations, including migrating a group of legacy customers from their previous streaming platform. TNA Wrestling leveraged Deltatre’s proven technology stack and growth services to maximize reach, fan experience and engagement, and long-term value.