Deltatre

Challenge

To revolutionize the fan experience by enhancing data feeds and providing real-time graphics playout solutions for Major League Soccer (MLS) matches, integrating cutting-edge data technology to supercharge Apple’s MLS Season Pass.

Our Solution

Launching in 2023, Deltatre and Sportec Solutions have become the partners of Major League Soccer to create next-generation enhanced data feeds from all MLS matches to power Apple's MLS Season Pass and deliver the real-time graphics playout solution and graphic implementation. Cutting-edge data will provide fans with more engaging information and insight than ever before.

What Deltatre provided

In partnership with Deltatre and Sportec Solutions, MLS launched an advanced data and graphics solution designed to meet these challenges.

Detailed, comprehensive event and tracking data, is efficiently managed to facilitate detailed match analysis and engaging storytelling. The creation of bespoke performance KPIs and next-generation statistics offers fans unique insights, while dedicated platforms for match analysis and data-driven storytelling further enrich the experience.

Starting in 2024, the implementation of Video Assisted Referee (VAR) technology has enhanced officiating accuracy. Dynamic graphics for live matches are developed and deployed using the Magma Football UI, supported by extensive training programs for graphics operations teams to ensure seamless adoption and effective usage of these new technologies.

The enhanced data and graphics solution has significantly improved fan engagement by providing more informative content and real-time data, bringing fans closer to the action. Analysts and commentators benefit from improved match analysis, leveraging comprehensive data and sophisticated graphics to deliver deeper insights. The streamlined data collection and management processes have led to greater operational efficiency and accuracy. Positive feedback from fans, analysts, and MLS staff underscores the success of this initiative.

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Major League Soccer continues to be at the forefront of utilizing data and technology to positively enhance the fan experience by providing unique insights that bring fans closer to the game. By partnering with Sportec Solutions and Deltatre, we will continue to push the envelope with what is possible when you combine ground-breaking technology with a progressive approach to data to provide our tech-savvy fans a reimagined next-generation experience.

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