MLB
How Deltatre delivered a solution to Major League Baseball that transformed content consumption for fans
Challenge
In late 2018, MLB had a problem. The incumbent publishing platform used by the league, its teams, and other partners had been sold and, with the new season fast approaching, there was a need to find a new publishing platform for its digital properties. The new platform needed to rapidly improving the time it takes to publish content and have the capabilities to meet the unique demands of an international sports organization.
Our Solution
In FORGE, MLB secured a platform that goes far beyond simply publishing blog posts. Used by the league and its teams, all MiLB properties and affiliated partners (such as USA Baseball), it is the foundation from which the world engages with America’s favorite pastime.
It acts as a cloud-based workflow management tool that is central to the acquisition, editing, curation, storage and publishing processes of content – working seamlessly with external systems to get stories from the field and onto the devices of fans, quickly.
What Deltatre provided
- The FORGE publishing platform with multi-tenancy for MLB, the 30 MLB teams as well as all Minor League Baseball teams.
- Back-end development and customization
- Service and live operations
Client's quotes
It’s fantastic. Our operators and editors were thrilled with the speed, ease of use, and its flexibility.
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