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ATALANTA

Atalanta Case Study

Atalanta’s search for a richer way for fans to engage with the club

A combined website and mobile experience provide the foundation for Atalanta to hit their fan engagement and commercial goals.

The Challenge

Atalanta Bergamasca Calcio, is a professional football club based in Bergamo, Lombardy, Italy, and competing in Serie A. Over the last few seasons, Atalanta has experienced massive success on and off the pitch, most notably in the 23-24 season, where they finished the season as Europa League champions whilst also reaching the quarter-finals of the UEFA Champions League the following season.

Sector - Sports Club

Region - Europe

At a glance - Combined Web and Mobile Experience, Membership Functionality, Improved Interaction Tools, Bold New Design

What product - FORGE publishing platform

What were Atalanta's objectives?

New channels for monetization

Whether through new advertising inventory or extended value to sponsors and partners, Atalanta’s new digital presence allows the team to monetize their digital assets in new and effective ways.

A continuous experience across platforms

All marketing touchpoints needed to be easily accessible by users within a unified, frictionless experience. Moving between digital points of access, they wanted to serve fans with tailored content on natively built platforms.

Elevate the experience of fans

Atalanta's new digital ecosystem offers fans the latest news, match updates, team and player stats, ticketing, and exclusive content in English and Italian, keeping supporters connected.

Underpin international growth ambitions

Atalanta’s success on the pitch has seen their popularity grow internationally. The club needed owned and operated platforms to mirror this growth.

Atalanta’s journey with Deltatre

At the start of 2024, the club were looking to mirror their on-pitch success with an upgrade to their digital platforms. As a result, they turned to Deltatre to help launch a website and mobile app that would help them balancing ambitious targets of international growth, and a new membership programme.

The initial project spanned six months, a crucial period that allowed Atalanta to be live for the start of the 2024/2025 domestic season. This timeline was vital, as it covered a range of complex tasks that needed to be addressed. One of the main challenges involved integrating sports data, from basic fixtures and results to more sophisticated data visualizations, a common need for any sports club aiming to enhance its digital output.

Another priority was streamlining the ticketing process. Deltatre worked with VivaTicket to create an integration that simplifies the purchase journey, ensuring a seamless transition from Atalanta's website to the ticketing platform.

What's coming next?

Personalizing Content

Customized content will be delivered based on each user's preferences, ensuring that fans receive information that is relevant and engaging to them. Whether it’s match highlights, player interviews, exclusive behind-the-scenes footage, or tailored news, this approach aims to create a more individualized experience. By leveraging data and user interactions, the platform will continuously refine content offerings, making the fan’s digital experience feel unique and aligned with their interests.

Rewarding Loyalty

To build on gamification, Atalanta is introducing a loyalty program that will reward users for their continued engagement with the club's platform. Fans can earn points by participating in various activities, completing challenges, or engaging with content. These points will be able to be redeemed for exclusive rewards, merchandise, and even VIP experiences, creating a sense of belonging and recognition for loyal supporters.

Gamifying The Audience

Gamification features, including quizzes, polls, and interactive challenges, will make engagement more interactive and rewarding. These features will not only create an enjoyable experience for users but also offer new touchpoints for international fans who are less able to attend games. This approach encourages participation, fosters a deeper connection with the club, and drives more frequent interaction with the platform, even from those who are geographically distant.

The outcome

This carefully coordinated effort helped elevate Atalanta’s digital experience, driving both fan engagement and operational efficiency.

Delivery at a glance

  • Bold New Design
  • New Advertising Inventory
  • Gamification
  • Mobile App
  • Delivery of Multiple Content Formats
  • Personalization Through Login
  • Integrations with 3rd Party Ticketing & CMS Platforms
  • Website Publishing Platform & CMS

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