MEDIACORP
How Deltatre helped Mediacorp grow consumption and subscriber numbers by revamping its streaming service
Challenge
In 2018, Mediacorp embarked on a journey to revamp its OTT platform to ensure that the service can better meet the demands of an increasingly digital-first audience — as the OTT video offering continued to evolve and became available on more platforms and devices, Mediacorp needed a presentation management platform that would enable them to improve content discovery and make changes to the user experience consistently across all the applications dynamically, in real time.
Our Solution
AXIS is a targeted user experience management platform that enables media operators to take control of the UI elements of their front-end application.
Via a simple drag-and-drop interface, teams can manage everything in their applications, from the content and navigation to the promotion and page layout.
Even better, components visible on screen can be personalized based on their individual preferences and behaviours.
AXIS is the mission control center of OTT video apps. It was selected to replace the existing content management system used across the meWATCH portfolio and to support a complete rebuild of the front-end responsive web, iOS and Android applications.
What Deltatre provided
- A refurbished subscription flow that tailors the package and prevents "over-subscribing" on the same entitlements.
- Updating the linear experience to highlight the availability of on-demand content with the EPG and alerting viewers when their favorite shows are about to star.
- Offline playback functionality that allows non-logged-in users to resume content from where they left off.
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