Role: Senior Director, Business Development (Video Experiences, The Americas)
Office: Los Angeles
Year joined: 2020
I was born and raised in the great (cold and windy) city of Chicago, and I studied Economics at college, during which I had the opportunity to study abroad in Nottingham, England.
Ever since I was a kid, I’ve been very passionate about music and even attempted to channel that energy by playing guitar. I really wanted to pursue a job in the version of the music industry that was portrayed in the film, Almost Famous...but I quickly realized that this goal wasn’t achievable - especially without industry connections!
My career path thus far has been very non-linear; however, it’s always had a business development and strategy focus across the media, entertainment, and technology industries, all of which has proven to be very beneficial to my current role at Deltatre.
For the first few years of my career, I worked at IBM Global Business Services in Washington D.C., where I was a business consultant within the company’s Media & Entertainment Strategy group.
Still eager to land a job in the music industry, I moved out to Los Angeles nearly fourteen years ago to join a music recommendation technology startup, MusicIP. For the next eight years, I was able to pursue my childhood dream with a career in the ever-evolving music industry, four years of which were at a boutique music talent agency, Evolution Music Partners, where I represented composers, bands, and music supervisors for film/TV/advertising/gaming.
I then spent two years in a Sales/Business Development role at a small tech startup, Dashbox, which was focused on leveraging technology to help streamline the very antiquated and inefficient B2B synch licensing process within the music industry.
After Dashbox was acquired, I spent the next three years working in the branded entertainment/content marketing space at both Leaf Group (f.k.a. Demand Media) and Endeavor.
Prior to joining Deltatre, I primarily served in a Strategic Partnerships capacity within Experian's Marketing Solutions division, where I was responsible for leveraging Experian’s core data assets and MarTech-related offerings to build out the organization’s GTM sales and growth strategy within the entertainment, sports, and gaming industries.
As part of Deltatre’s Video Experiences unit, my primary focus is to drive new revenue opportunities and establish relevant partnerships for our OTT solutions within the sports, entertainment, and gaming sectors. I’m also responsible for identifying and pursuing new business opportunities in previously untapped or adjacent industries.
My typical day is a dynamic combination of meetings with sales prospects, new project proposal building, maintaining our CRM platform and researching the latest industry trends to help ensure Deltatre is always ahead of the curve in this ever-evolving space.
Although I’ve only been at the company for a short while, I would say the most memorable moment so far has been closely observing our Solutions Engineering team conduct a very intensive workshop with a new client to help them scope out all the components involved in launching a new OTT platform. Before I started at Deltatre, I didn’t realize how complex of a process it is to build a large-scale video streaming platform from end-to-end. I sincerely was very impressed by our team’s work, and this project also made me realize how much more there is to learn about this space!
I still play guitar, and I try to do as many activities as I can outdoors to take advantage of the (nearly perfect) sunny weather in LA, including tennis, golf, and hiking!
I was introduced to Deltatre by Alex Drosin - Head of Worldwide Business Development for our Video Experiences division. I originally met Alex through the Bates College alumni network, and when I heard that there was an opening on his team, I immediately applied because I wanted to be part of a company that works within an industry in hyper-growth mode.
I truly believe that I have a voice at this company to make an impact, and that my career background/industry expertise is extremely valued. I really enjoy working with people from around the globe and can’t wait to finally meet them in-person once we can start traveling internationally again!
Sometimes, in a global company, you might think that the communication with your team and the wider company can be disjointed. However, I can safely say that this is not the case at Deltatre. Communication is a core value that is well practiced between all teams.
Although it’s more general to my career path, I’ve also learned that the relationships I have built along the way have been hugely beneficial so far and I’m so pleased to have built such a trustworthy network of reliable, intelligent individuals.
While there is a great deal of prestige and pride that comes with working for a company that delivers some of the biggest sports and entertainment moments to fans worldwide, there is an even more deeply rooted sense of humility at Deltatre. It is a company that is humble and truly cares about everything that it is doing, including its employees, which are core to keeping this organization successfully running.
I must also say the design work that our team delivers - even on proposals - is phenomenal and makes me proud to work alongside such talent!
New recruits will be reassured by the open communication between internal teams as well as the opportunity to work alongside really smart and hardworking colleagues. In addition, new recruits will also get the chance to work directly with some incredibly impressive major brands, yet stay totally behind-the-scenes, which I personally think is the best way to learn about the sports and entertainment industries.
This is four words but... Know your time zones!