02.04.20
by Jason Bradwell
How do you fill the ‘white space’ when seasons come to an end or an event is postponed? Here are some ideas to get you started
02.04.20
by Jason Bradwell
How do you fill the ‘white space’ when seasons come to an end or an event is postponed? Here are some ideas to get you started
We’re in uncharted waters. Many of the world’s major live events, across sports, music and leisure have been postponed or cancelled and operators rightly are attempting to answer the question, “What now?”
Fortunately, many rights holders and rights owners have tackled this challenge head-on and continue to keep their fans engaged in a period where the creation of live programming has slowed down.
eSports is finding its footing in the mainstream. Doors to the archive content vaults are being flung open as customers are invited for a trip down memory lane. Athletes are reaching their fans not from the field, but from their family homes.
It’s quite wild.
Here at Deltatre, we’ve helped our customers ‘fill the white space’ for decades. After all, once the last whistle is blown at the Super Bowl or the UEFA Champions League Final, focus inevitably turns to the off-season.
“How do we keep our fans hooked without live content?”
Below you’ll find some of our ideas.
For decades, the world has tuned in at the same time every week, year, and quadrennial to watch their favorite sports. Some of the greatest moments of human history have been beamed to millions of homes and recorded into the archives of television history.
Now it’s time to crack open the vault. You can:
Millions tune in to their social media feeds daily, hungry for a glimpse of the life of a professional athlete – and in times where regular live content has all but dried up, sports stars are a critical ingredient in keeping fans engaged.
Of course, we need to focus on the now, but don’t let your vision be clouded by just putting out fires. Now’s the time to strategize and begin laying the foundations for tomorrow’s success.
Enter our Design Hustle.
Run by a specialized squad of design experts, its purpose is to help identify and solve problems, form and shape new ideas and make things that are otherwise intangible, tangible.
No one knows what’s going to happen in the future but running a Design Hustle is as close to getting a crystal ball as you can get.
Want to learn more? Read our overview here.
Just because live content has stopped, it doesn’t mean opportunities do not exist for the operators prepared to get creative. What’s important is to have the technology in place to move quickly and react to trends. Are you ready?
Our Global Chief Evangelist, Carlo De Marchis, is currently captivated by the strategies sport operators are using to adapt to the challenges of less live content. Check out his recent discussion with SportsPro.
We’d love to hear from you. If you have any questions, say hello over on Twitter or LinkedIn.