Dallas Mavericks confirm Deltatre for rebranded MavsTV+ platform deal

27/10/2026

NBA franchise affirms its commitment to direct-to-consumer and its streaming platform partner Deltatre, with new subscription offers and fresh programming in line with 2026-27 Regular Season

We have signed a multi-year partnership extension with the Dallas Mavericks to provide the technology behind the team’s now officially rebranded OTT service MavsTV+.

MavsTV+ is the go-to destination for Mavericks fans, delivering a seamless and highly optimized streaming experience for live games, alongside a broad new range of original and shoulder programming, including five new series for the 2026-27 season.

The multi-year extension underscores the Mavericks’ continued investment in their direct-to-consumer (DTC) strategy at a time when the sports media landscape is undergoing significant change, with teams and leagues working to secure optimized distribution models.

As part of the agreement, the Dallas Mavericks will draw on Deltatre’s VESPER OTT platform and its strategy and growth services offering to build on their use of first-party data and insights, creating further opportunities for fan engagement and commercial growth across advertising, pricing, and fan acquisition and retention programs.

Ronnie Fauss, Senior Vice President of Business Development, Dallas Mavericks: “We made a clear decision to own the streaming experience we deliver to our fans, and we’re glad we did. We’ve seen a significant uptick in viewership and identified fans we previously could not see. Deltatre has been a true extension of our organization, helping us navigate the complexities of DTC, and we’re excited for the years ahead.”

Peter Bellamy, Chief Revenue Officer, Deltatre: “Rights holders are now seeing the value of a diversified distribution mix, and our role is to ensure they can build commercially successful DTC relationships underpinned by world-class digital and OTT ecosystems, complemented by highly specialized services. We’re proud to partner with the Mavs, not just on the technology, but across the strategy layer as well.”

Special start-of-season incentives currently in-market include complimentary tickets to Mavericks home games or gift cards for new season-long subscribers.

MavsTV+ can be accessed via Mavs.com/stream on web browsers, within the Mavs mobile app, or on connected devices, including Apple tvOS, Android TV, Fire TV, Roku, and LG TV. MavsTV+ is also accessible through the NBA App, NBA.com, and all NBA-supported platforms.