Deltatre & The Dallas Mavericks: A virtual session
The Home Advantage: Going DTC with Deltatre and the Dallas Mavericks
Join Deltatre & SBJ Live, for an inside look at how MavsTV is redefining fan engagement, content distribution, and first-party data strategy. In this virtual session, we’ll explore why the Dallas Mavericks launched a direct-to-consumer platform, the business and fan insights behind the decision, and how MavsTV is helping the organization build deeper, more valuable relationships with fans.
What we will discuss
- The strategic rationale behind the Dallas Mavericks’ decision to launch MavsTV
- Key considerations organizations should evaluate before going direct-to-consumer
- How DTC platforms can support stronger, more responsible first-party data strategies
- Where DTC fits within a broader ecosystem of media, marketing, and fan engagement
- Common challenges teams face, including organizational alignment and internal expertise gaps
Who should attend
- Leaders from professional sports teams and leagues evaluating DTC strategies
- Digital, media, and content executives responsible for fan engagement and distribution
- Marketing, data, and CRM leaders focused on first-party data and audience growth
- Executives overseeing OTT, streaming, or owned media platforms
- Commercial and business strategy leaders looking to better connect content and revenue
Registration is free. All registrants will receive a recording of the webinar following the event.
Featured Speakers:
- Beau Decker, Head of Strategy & Growth, Deltatre
- Ronnie Fauss, Senior Vice President of Business Development, Dallas Mavericks