Deltatre, a leading global provider of streaming, digital, data and graphics solutions for the sports and media industries, today announced a new multi-year partnership with ATP Media – the media arm of the ATP Tour – and the launch of a comprehensive broadcast production transformation across the 2026 ATP Tour, reinforcing a growing data and graphics collaboration that began in 2017.

A live showcase of Deltatre and ATP Media’s latest work was evident last week at the BNP Paribas Open in Indian Wells, with:

• Fully automated data-driven TV graphics production across all outside courts;

• A completely new broadcast graphics package;

• The rollout of Drone AR graphics; and

• A sophisticated remote production approach, with a team in London, UK operating the technology more than 5,000 miles away from the on-site team in California.

For the first time in tennis, Deltatre’s software is automating the display of player bios, head-to-head stats, and match profiles across outside courts. This is enabled through the intelligent use of multiple data feeds, specific events and pre-agreed running orders, and more, delivering contextually relevant, automated graphic insertions, fully synchronized with the on-court activity.

“Nobody else in tennis, and very few in sport, are doing what Deltatre is doing with automation,” said Phil Tabor, Director of Live Production and Programming at ATP Media. “They are allowing us to bring consistency and innovation to more courts, raise the quality of production, and we’re opening new commercial opportunities as a result.”

“Our role is to give ATP Media the technology and operational scale to deliver world-class coverage across every court, while opening new opportunities to increase value for over 70 broadcaster customers and their audiences worldwide,” said Peter Bellamy, Chief Revenue Officer, Deltatre. “Our renewed partnership with ATP Media is already delivering these tangible outcomes.”

Beyond the World Feed editorial graphics package delivered in HD across the Nitto ATP Finals, ATP Masters 1000, ATP 500 and Next Gen ATP Finals events, Deltatre distributes a comprehensive Broadcast Data Feed via integrations with ATP Media’s data and production ecosystem. Deltatre also delivers WebCIS, supports both on-venue and remote workflows, and integrates seamlessly with IP Director to accelerate the creation and distribution of highlights content.

The transformation is enabling consistent and scalable delivery across tournaments globally.