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Deltatre and AWS to demo interactive DIVA video player and live cloud production at NAB
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Join us at the AWS booth to explore how the combination of DIVA and AWS Media Services enhances fan interactivity, deepens audience engagement and increases monetization opportunities.

Visitors will be able to watch live and on demand sports content in the DIVA player, making use of the rich engagement features including:

  • Data overlays providing richer insights driven by real-time sports data

  • Alternative camera angles for a personalized viewing experience

  • An interactive timeline for real-time engagement

The demo showcases our proven experience in delivering scalable and market-leading video solutions across live, linear and VOD, integrating the components of AWS Media Services and MediaTailor to ensure a seamless and reliable performance.

With these interactive features, viewers can take greater control of their experience, diving deeper into the moments that matter most to them, increasing both consumption and engagement time within the player.

Additionally, the move to live cloud production with AWS enables a more flexible and cost-effective approach. By reducing the need for physical hardware, we can minimize capital expenditures while maintaining an excellent viewer experience – ensuring scalability for larger live events.

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We’ll also touch on how this innovation opens up new opportunities for monetization, offering sponsors and advertisers additional ways to engage with viewers, all while enhancing the overall experience.

The demo follows 12 months of collaborative innovation between the two organizations which has seen the introduction of client-side beaconing to improve real-time ad decisioning and improved data accuracy. This monetization focused innovation has been accompanied with growing support from Deltatre for vertical video assets through AWS and a series of workflow improvements to enhance content delivery.

Come by the AWS booth (W1701) or book a meeting here, to see how Deltatre and AWS are advancing live production, driving deeper fan engagement, and offering new avenues for scaling and monetizing content.